Right Proper Brewing Company
The Challenge
Washington D.C.’s Right Proper Brewing Company wanted big brand awareness on a shoestring budget. Our Video and Story teams were happy to oblige — we’re in reel- building mode, looking for opportunities to showcase our chops at creating and producing spots with “big commercial” energy.
Our Solution
We wrote a spot designed to drive brand recall with a play on the brand’s name.
Shot completely with in-house resources and volunteer talent, “Church” asks a simple question: what if you’ve got the right beer, but the occasion is improper?
The answer was simple and memorable: go ahead and drink it anyway.
