2024 UKMEA Graduate Programme Application Task and Instructions
Imagine you work at FGS Global and you are advising a client about a communications challenge. The client has asked for your advice on how to navigate the issue.
Choose a well-known company that has recently been in the news due to a prominent issue that is affecting the business.
Prepare up to three presentation slides OR a three-minute (max) video advising what communications factors the company should consider and how to tackle the issue to restore or protect the company’s reputation.
Example issues facing businesses
Cost of living pressures and inflation
The rise of Artificial Intelligence
Recovery from the global pandemic
Operations, employees or customers in conflict zones
Sudden change of CEO or senior position
Poor environmental practices and other sustainability issues
Factors you might want to consider
What is the issue and who does it affect?
Who are the priority target audiences you need to communicate with? (Consider: employees, customers, local community, investors, government, suppliers, other business partners)
What are the key messages they need to hear?
What channels would you use to reach them? (Consider: radio, TV, print and online news, social media)
Is there any data or other information that supports your position and key messages?
What we are looking for
We have no preference for either a presentation or video – you choose! We are looking for answers which are well researched, demonstrate creative thinking and are communicated precisely and succinctly.
DO NOT submit a video and presentation.
Please submit your application by 23:59 GMT on Friday 26 January by filling in the form at the link below, where you can also upload your PDF CV and Task.
If submitting a video, please upload this to YouTube (you can do this as an unlisted video so that it is only viewable by those you share it with) and include a link to the video in a PDF document upload. You can find YouTube’s guide to uploading videos at this link.
Have any questions? Please email UKMEAGraduateApplications@fgsglobal.com for more information.