L. Washington, DC
Life at FGS Global
Co-leads the Global Crisis Communications and Issues Management practice. Expert in crisis preparation and the management of and recovery from critical, high-stakes situations.
Life Pre-FGS Global
Trained as an attorney; served in state and federal government; founding partner of two firms, specializing in politics, public affairs and crisis management and recovery.
Life Beyond FGS Global
Member, Arthur Page Society and National Advisory Council of the College of Charleston Department of Communication. College football fan. Native South Carolinian. BBQ lover.
A Partner in the Washington, D.C. office, Bruce is a veteran of strategic communications, politics and public affairs. His work has included managing global crises, leading efforts to successfully reposition companies and industries, and reputation management for leading brands in the telecommunications, energy, financial services and health care categories.
Engagements have included serving as part of a communications leadership team that designed and executed the crisis and reputation strategy for a multinational energy company during and after the largest maritime oil spill in history; lead counsel to the Board of Directors of one of the world's leading business advisory firms on a CEO succession strategy; counseling the Independent Directors of the Board of Wells Fargo during their independent investigation of the bank's sales practices; lead external agency counsel on a multi-stakeholder brand restoration effort for a major U.S. manufacturing company recovering from crisis; and, guiding a leading FinTech company through a difficult data security breach.
Bruce has also served as co-chair of the firm's COVID-19 Task Force, helping coordinate internal analysis and counseling clients on all aspects of internal and external communications related to the global pandemic.
Trained as an attorney, Bruce has previously served as staff counsel to a Governor and legislative counsel and chief of staff to a Member of Congress, advised political campaigns at the state, federal and national level, and founded a public affairs communications firm and a strategic communications firm.