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Kirsten Best-Werbunat
Managing Director
Contact Info
Life at FGS Global
Advises clients along a broad range of industries and public sector entities in crisis situations as well as on challenging change and transformation projects.
Life Pre-FGS Global
Passionate communicator with more than 25 years of profound professional experience in business communication and journalism at McKinsey & Company, WELT and Deutsche Presse-Agentur.
Life Beyond FGS Global
Enthusiastic runner. Lover of dystopian scenarios, but at the same time convinced that the needed catharsis afterwards can be found in the carefully cultivated big circle of family and friends.
"Kirsten is an experienced communicator who advises clients in difficult crisis situations and big transformation and change projects that require a high degree of sensitivity and tact. She loves working with her clients to develop the best narrative possible for them. Kirsten has a large network of relevant journalists within German tier-1 business and trade media – the basis for her fine spray for what is a good story and what is not.
Prior joining FGS Kirsten worked as Manager of Media Relations at McKinsey & Company Germany and Austria where she built a reputation over two decades as an effective crisis and PR manager – for the firm itself as well as for its clients from various industries. She was especially focused on the firm’s work in the public sector and on sustainability and energy issues as well as work in the areas of pharma, healthcare and the social sector. She was also member in McKinsey`s risk committee.
Prior McKinsey Kirsten developed her journalism skills as a trainee and editor at Deutsche Presse-Agentur and also worked in the business department of DIE WELT in Berlin.
Kirsten studied history, politics and psychology at University/ GHS Siegen and Freie Universität Berlin. She also spent a year at London`s School of Oriental and African Studies (SOAS) and immersed herself in the study of Middle Eastern politics and history, international politics and African history."
