Raytheon Missiles & Defense
The Challenge
Raytheon Missiles & Defense (RMD) asked FGS Global to help redefine how they talk about and present their brand. They’d done preliminary messaging work, landing on “the world’s leading defense integrator.” It was our job to bring this rather abstract positioning to life through a creative campaign and visual toolkit built for both paid and owned channels — all within the confines of Raytheon’s well-defined parent identity.
Our Solution
By splitting bold statements into branching, connected possibilities, we solidified the “integration” concept with clever writing and a strong new visual language, creating an ownable — and infinitely scalable — brand identity. The result succeeds in standing out from the crowd while seamlessly fitting in with the masterbrand.
