American Hotel & Lodging Association
The Challenge
The American Hotel & Lodging Association launched their Dreams Happen Here campaign in order to showcase the contributions the hotel industry makes nationally and locally. They needed help developing and executing the campaign for its D.C. launch.
Our Solution
FGS Global helped the AHLA develop and promote the campaign through a social media buy, a Washington Post newspaper wrap and a fully wrapped food truck that was parked on Capitol Hill and other key locations around Washington. Custom invites were sent to Capitol Hill staffers and policymakers letting them know we were serving free coffee, ice cream and cookies in branded cups and napkins.
