Airbnb
The Challenge
Current policy prevents renters in apartment buildings backed by government-sponsored lenders (like Fannie Mae and Freddie Mac) from hosting their units on Airbnb. Seeking to expand its Airbnb-friendly Apartments program, Airbnb engaged FGS Global to conduct research and ultimately establish a coalition to educate D.C. stakeholders on the issue.
Our Solution
FGS creative studio was tasked with naming and branding this coalition-in-progress. Our answer — the Renters Opportunity Initiative — promotes fairness by supporting policies that allow all renters to benefit from short-term rental programs. We built a custom microsite that serves as the face of the effort, along with a hub for related materials.
The Visual Identity
