American Nurses Foundation
The Challenge
In the wake of the coronavirus pandemic, the American Nurses Foundation launched the Well-Being Initiative, providing nurses across the country access to a suite of mental health and wellness-related resources and support. Post-launch, the foundation needed to address the stigma of self-care in the nursing community, increase awareness of the initiative among nurses and nurse support organizations and boost engagement with the resources.
Our Solution
The American Nurses Foundation engaged FGS Global in a visual and language refresh of the Initiative website, a video and social media campaign, and development of foundational content and creative assets for internal and external channels.
