ASTA - American Society of Travel Advisors
The Challenge
With bots and social media influencers sowing confusion in the travel marketplace, the American Society of Travel Advisors (ASTA) is fighting back with a new platform that connects users to verified travel advisors. FGS creative studio was tasked with naming this platform, branding it, and ultimately promoting it with two commercials.
Our Solution
VeriVacation launched with a splash in February 2025, thanks to a creative effort that integrated our Story, Design, and Video teams, working in collaboration with the core ASTA StratComms team across the NY & DC offices, over a six-month sprint. The site, with an app in development, is already connecting people with travel advisors they can trust — unlike the antagonists of our two spots. You’re not allergic to bats, are you?
Defining the Brand
Creative Brief / Naming / Logo Design + Branding
Behind the Scenes
