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Bayer

The Challenge

Ad Campaign Brand Print + Event Comms Collateral The Challenge Develop engaging, educational content to effectively communicate the importance of crop protection tools to American agriculture and food affordability to audiences across multiple channels.

Our Solution

FGS Global's creative studio helped to deliver an integrated campaign, including a large exhibit. Our Design, Video, and Digital teams collaborated with the account team to create a versatile suite of materials including displays in several sizes, videos for multiple channels, digital toolkits, banner ads, educational collateral, and branded giveaways. This coordinated creative approach drove awareness and meaningful conversations about crop protection with key stakeholder groups.

Bringing the Campaign to life