Coalition for Affordable Prescription Drugs (CAPD)
The Challenge
The Coalition for Affordable Prescription Drugs (CAPD) represents a broad-based group of employers, unions, health systems, public sector employees, retirees and the pharmacy benefit managers they work with to provide affordable, sustainable prescription drug coverage to their employees and members. The coalition needed to revamp their website, affordableprescriptiondrugs.org, to align it with new messaging.
Our Solution
FGS Global’s Creative team redesigned the coalition’s website, in addition to other creative assistance ranging from the creation of several share graphics to producing advertisements for different campaigns led by CAPD.
Results
The new site reflects the coalitions new messaging and includes new features that improves the user experience while making it easier to share resources with stakeholders.
