Clariant
The Task
For Clariant’s 30th anniversary, we had to create a distinctive and versatile key visual that would serve as a strong visual anchor for the celebration. The design needed to be recognizable across platforms, enhance engagement, and set the anniversary apart from routine corporate communications.
Our Solution
Our solution was to create a striking and adaptable key visual that instantly captures attention and reinforces brand recognition. We designed it to work seamlessly across various applications, from digital platforms to print materials, ensuring a consistent and impactful presence. By crafting a unique visual identity, we elevated the anniversary beyond standard corporate messaging, making it a truly special and memorable milestone.
The Results
Our slogan, "every '30' tells a story," is complemented by the Clariant logo "C" paired with an ever-changing '30,' symbolizing Clariant's leading market position, innovations, and achievements.
