Clean Air Wins
The Challenge
Working in partnership with the UK Healthy Air Coalition, FGS Global created a brand and website for a grassroots campaign to build support for clean-air regulations — and to counter misinformation about London’s Ultra Low Emission Zone (ULEZ).
Our Solution
FGS Global created a new brand — Clean Air Wins — complete with logo, custom typography, brand guidelines, social graphics, and more. The project culminated in the design and development of campaign microsite and a print ad that ran in the Evening Standard.
Building the Brand
Creative Brief / Logo Design / Branding / Web Architecture / Web Development
