Everytown for Gun Safety
The Challenge
Everytown approached FGS Global looking for support in impacting the gun safety conversation nationwide.
Our Solution
We developed a creative platform that Everytown could apply across the organization’s many stakeholders, party affiliations and volunteer groups. Knowing the polarizing nature of the gun safety conversation, we knew the campaign had to be supported by research. We hosted IDIs, two online caucuses and four online focus groups.
Results
The outcome was a powerful, yet flexible campaign: Draw the Line. The final deliverable was a robust campaign style guide that included insights from research, a message framework and manifesto, brand guidelines and sample applications.
