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Fair Isaac Corporation (FICO)

The Challenge

The Fair Isaac Corporation (FICO) needed to develop a promotional creative suite of materials in order to create awareness, engagement and retention across multiple audiences and channels.

Our Solution

The FGS Global Creative team produced five videos, as well as full page and banner ad concepts highlighting four of FICO’s products. FICO® Score 10, FICO® Resilience Index, UltraFICOTM, and FICO® Score XD were promoted to consumers, investors and lenders.


Results

The resulting assets enabled FICO to help users to lend and invest confidently and create awareness about how FICO is helping to responsibly expand credit access to more people.