Forbright
The Challenge
Congressional Bank was a small community bank with brick and mortar locations. When they began to expand their vision for what they could do, they developed a new mission to achieve a clean energy economy through sustainable financing. This left them in need of a rebrand.
Our Solution
FGS Global worked with the client to establish a new name – Forbright. Once we established the new name, we engaged in a discovery workshop to explore possibilities for their new visual identity. This included presenting a variety of color palettes and possible icons that could be used in the logo mark.
Results
The back and forth conversation enabled the FGS Global team to understand the client’s wants for their new brand identity. We were able to build a name and visual identity for Forbright that reflected their new mission.
