Gurls Talk
The Challenge
Gurls Talk, a nonprofit organization focused on supporting girls' mental health, came to FGS for help designing and building a digital toolkit for sports coaches. The toolkit aims to give coaches resources to help them support girls' mental health.
Our Solution
FGS designed a mobile-first interactive digital toolkit for sports coaches to easily access on the go. With an approachable and visually appealing design, coaches can quickly navigate to specific mental health issue areas, skill-building exercises and emergency hotlines to support girls in crisis. The Creative team also designed a static PDF, downloadable from the site, that coaches can print to have at hand.
Mood Board Concepts
Creative Brief / Campaign Identity
Custom Iconography
Our team hand drew these icons to further support the playbook look and feel. Encouraged to be used as a brand element to live actively where needed.
The Toolkit
Factsheets & Materials
