Health Care Transformation Hub
The Challenge
Long-standing client UnitedHealth Group needed support to publicly launch a new center dedicated to advancing research and thought leadership in value-based care. They needed a brand that was credible, trustworthy, forward-looking and approachable – something that would help the center stand out as a go-to resource in the health care landscape.
Our Solution
FGS’s creative team developed three logo concepts, three prospective center names and two color palettes – all of which were paired with sample messaging and tested with health care opinion leaders. After selecting the final direction, we brought the new brand to life by creating branded templates and assets for the center’s website and LinkedIn launch, as well as comprehensive brand guidelines for future creative. The distinctive logo features an EKG graph morphing into a telescope, capturing the transformational vision at the heart of the center’s mission.
