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Human Immunology Biosciences (HI-Bio)

The Challenge

Human Immunology Biosciences (HI-Bio) is a clinical-stage biotechnology company that asked FGS Global to refine and develop an existing brand and launch the new company. This required everything from strategic messaging to building a smart, modern and interactive website.

Our Solution

FGS Global’s Health and Creative teams conducted a thorough brand audit revisiting the established logo, messaging and existing collateral. With our findings, we worked on developing a compelling company story.

Next, we tackled the full company brand. Along with new messaging, HI-Bio would boast a new rich color palate and a flexible design system.

Results

FGS Global built out HI-Bio’s existing brand to communicate the company’s mission to apply a precision medicine approach to immune-mediated diseases (IMDs).

The integrated launch process included a full brand refresh complete with a new design system, custom illustrations, graphics and collateral pieces. This came together as a new identity with a comprehensive new website, social channels, foundational messaging and media strategy. HI-Bio officially launched at the beginning of November 2022.