Hologic: Reconstructive Lumpectomy
The Challenge
Hologic, a leading global women’s healthcare company, needed help with developing a patient-facing brand to educate women and drive interest in its Reconstructive Lumpectomy™ breast cancer surgery offering.
Our Solution
FGS Global’s Creative team helped develop branding, imagery and messaging that exemplifies the key benefits of Reconstructive Lumpectomy Breast Cancer Surgery and resonates with patients.
This included the creation of a tagline and Reconstructive Lumpectomy branding, patient-facing marketing materials, and an animated Reconstructive Lumpectomy video developed in collaboration with The Duke & The Duck.
Results
We helped Hologic achieve branding that represents a new beginning and the opportunity of a restored life after the procedure for the patient. The patient-facing materials incorporated research-tested messaging and branding that leaves women feeling informed and confident. The video, which represents a woman’s breast cancer journey, was created to connect with the viewer by setting an empathetic yet empowering and optimistic tone.
