Hologic:
Sheryl Crow
The Challenge
To further promote the Genius™ 3D Mammography™ exam, Hologic sought to produce a wide range of marketing materials to increase awareness of their more accurate mammogram.
Our Solution
FGS Global helped Hologic develop creative marketing assets to promote their campaign. The creative pieces included a custom bus wrap, print and digital ads, infographics, and leave-behinds, many of which featured celebrity spokesperson Sheryl Crow.
