Horseracing Integrity
& Welfare Unit

The Challenge

HIWU is a new organization created to implement and enforce the first ever national Anti-Doping and Medication Control program for horse racing. FGS Global was tasked with creating a website to educate a large ecosystem of horse owners, trainers, veterinarians, backstretch workers and others about the rules for administering and testing for thousands of substances that are either banned or can only be given to horses under specific circumstances. The task was complex — the site needed to be both technically accurate and easily understood by audiences with varying degrees of education and technical fluency.