International Coalition for Sustainable Infrastructure (ICSI)
The Challenge
The newly formed International Coalition for Sustainable Infrastructure (ICSI) came to FGS Global in need of a brand identity system that would communicate and define their underlying attributes and engage their primary audiences. A global coalition of action-focused engineers, elected officials, financiers, and philanthropic communities, ICSI is committed to accelerating the innovation and adoption of resilient and sustainable infrastructure solutions.
Our Solution
Beginning with a series of in-depth stakeholder interviews, followed by a landscape and competitive analysis, FGS Global helped define the coalition’s mission, core values, messaging themes, and differentiating qualities.
FGS Global worked closely with the coalition’s members to identify the personality of the coalition, develop the brand strategy, and create brand guidelines, including the development of a logo, template materials and style guide.
