Keane
The Challenge
When Keane launched their Employee Campaign, they needed help developing their visual message to be promoted on posters, ads, and other campaign collateral.
Our Solution
FGS Global traveled to Houston for an on-site photo shoot that served as the foundation for a library of creative assets for the campaign. The images position the employee as a hero and the embodiment of the company’s values and the people who make things happen at Keane. By using images of real employees alongside a newly defined mission and pillars of operation, the series establishes a strong sense of community while reaffirming Keane’s commitment to Safety, Partnership, Responsibility, and Efficiency.
