LumeTech
The Challenge
TZE is a global leading manufacturer of solar silicon ingots and wafers, key materials in solar power production. Seen by many in the industry as a Chinese company, TZE actually has a long tradition in the U.S. market and is expanding its manufacturing footprint to America. The company sought help from FGS to create a new, globally oriented, brand identity for its US subsidiary.
Our Solution
FGS explored several lines of creative inspiration in developing a brand name for TZE’s US subsidiary, drawing from concepts of light, sun deities, renewal, and others.
Results
Once the name "LumeTech" was chosen, FGS created a logomark that elegantly morphed the company's circular ingot products into more square-shaped wafers and then into a solar module, while the graphic in its entirety resembles an upward-facing solar panel. The resulting brand is both familiar and futuristic, vividly captures the essence of the company’s business offering, and exudes optimism with a sun-facing tilt.
