Mars & Kellanova Deal
The Task
Video Event Presentation Comms Collateral Social Assets The Task Develop a strategic, high-impact announcement strategy for Mars Incorporated, a family-owned, global leader in pet care, snacking and food, on its acquisition of Kellanova, a leading company in global snacking, international cereal and noodles, plant-based foods and frozen breakfast foods.
Our Solution
Create a robust portfolio of digital and creative assets including an animated transaction video, an infographic, an internal town hall presentation, and virtual meeting backgrounds.
The Results
Successfully announced the $35.6 billion deal, the largest of 2024. The animated transaction video was widely shared across Mars Incorporated and Kellanova social channels. The announcement received positive responses from global stakeholders and the media.
