Medicare Advantage Majority - Brand and Marketing
The Challenge
With Medicare Advantage vulnerable to rule changes and program cuts, FGS Global was tapped with helping to stand up a new coalition designed to educate and activate seniors, caregivers, and other key stakeholders to create a groundswell of support for the program during a critical election year. Our mandate was to advocate for supporting and strengthening Medicare Advantage through a range of creative styles, from education to political messaging.
Our Solution
We developed a brand identity for the new coalition and campaign, including logo design, templates and style guides, and website design. Our team produced testimonial ads – video and social/digital banners – featuring clinicians and beneficiaries who used their first-hand experiences with the program to highlight the benefits of Medicare Advantage and the potential harm of government cuts.
Logo Exploration
Color Proposals
Final Brand Identity
Collateral
