New Jersey Pandemic Relief Fund
The Challenge
The New Jersey Pandemic Relief Fund along with the First Lady of New Jersey wanted to create a social media campaign featuring celebrities along with everyday NJ residents and frontline workers to encourage NJ residents to take the steps needed to mitigate the risk of COVID-19 spread.
Our Solution
FGS Global helped design and run the campaign on organic and paid social media. FGS Global produced five videos, statics, and creative for placement both on social and out of home, in addition to a four-week paid campaign that ran on Facebook and Instagram.
Results
The digital campaign delivered almost 13.6M impressions, exceeding our initial campaign impression goal of 6M (reached at the campaign mid-point) by more than 200%. The paid social campaign has driven over 10 million impressions and 32K clicks to date.
