National Football League
The Challenge
Every year, the NFL and NFLPA conduct extensive laboratory research to evaluate which helmet models best reduce head impact severity. The NFL engaged the FGS team to present its helmet testing results to help players and team staff make informed decisions about helmet choices.
Our Solution
Our poster set is designed to make complex helmet testing data easy to understand, using data visualization and design cues to highlight helmet performance and safety rankings while aligning with the NFL’s commitment to player health and innovation.
With the addition of new data from position-specific helmet model testing, deliverables now include posters designated for each position group that reflect the specific impacts experienced in those positions.
Responsive design for infinite reach
Each year, the visual assets are built out for large posters, printed handouts, social media, and web.
