Obesity Care Advocacy Network (OCAN)
The Challenge
The Obesity Care Advocacy Network (OCAN) works with key stakeholders and the broader obesity community to change how we perceive and approach obesity in the United States and to promote significant education, policy and legislative efforts. With the goal of increasing member usage and engaging the public with the coalition’s advocacy priorities, OCAN was in need of a digital refresh.
Our Solution
OCAN partnered with FGS Global to update their logo and brand identity with a people-forward focus and create a new, modern website with fresh content and organization.
Through a brand discovery process, the FGS Global Creative team analyzed the current logo and brainstormed ways to revamp the look and feel to develop a clean and updated logo with more of a modern and vibrant feel.
Results
The redesigned website allows for clear presentation and navigation of content, a more responsive design for site visitors and an action center and resource library for members, advocates, providers, patients and policymakers.
