PACT Pharma
The Challenge
In support of its overall communications goals, PACT Pharma was in need of a complete refresh of their website. Feeling as though their current site was too static and used too many stock images (some of which they’d seen on other biotech sites), PACT wanted a website that stood out from their competitors, evoked their pioneering spirit, and clearly communicated the innovation and impact of their science.
Our Solution
As an existing Biotech client, PACT Pharma naturally approached FGS Global with the project. Informed by stakeholder interviews, we determined that the new site needed to be dynamic, cleanly and clearly organized, with elements of movement and interactivity. As a result, we crafted the design direction, wireframes, and UX needed to materialize PACT’s vision of a clean, modern, and visually engaging site.
Results
The final product was a carefully crafted, strategically positioned brand that the coalition will use as the underlying framework for future marketing, design, and communications efforts.
