FGS Global’s Creative team worked with the Pearson team to conceptualize, design and distribute a series of digital infographics and share-graphics related to online degree programs, adult learners returning to school and the textbook development process. Additionally, FGS Global produced a series of short video vignettes, featuring Teacher of the Year Award recipients offering insight into what makes a great teacher.

Results

Creative assets were leveraged through media outreach efforts and promoted online via owned social media platforms and in person at several large-scale strategic communications and government relations events hosted by Pearson.