Our team developed a robust suite of materials to support and enhance the announcement. This included a microsite, videos, numerous fact sheets and social graphics.

The Results

Successfully published materials announcing the agreement between two iconic railroads to merge through a stock and cash transaction, which formed a combined enterprise valued at over $250 billion. Assets that were created by FGS were picked up by media that increased engagement. Client was extremely impressed with the support FGS provided for the announcement.