Resilience Rising
The Challenge
The Resilience Shift sought a new name that better communicated their mission to ensure the safety and dependability of critical infrastructure networks and services. As the leading catalyst for creating a more reliable and sustainable future, The Resilience Shift wanted a design that would highlight the impact and transformative approach of their organization.
Our Solution
We helped develop the name “Resilience Rising” to emphasize the upwards trajectory of their vision and organization. We also designed a logo mark and brand guidelines that convey trust, collaboration and their position as a catalyst for global change.
The elements of the logo illustrate core brand values: Fortitude (the mountain), hope (the sunrise) and action (the arrow). Together these elements form a mark that symbolizes resilience and the brand’s vision for the future. With sharp angles, contrasting colors, and soft gradients,the brand materials we developed emphasize an uplifting motif with a confident and sophisticated tone.
Results
The digital campaign delivered almost 13.6M impressions, exceeding our initial campaign impression goal of 6M (reached at the campaign mid-point) by more than 200%. The paid social campaign has driven over 10 million impressions and 32K clicks to date.
