Stay Home, Save Lives
The Challenge
The Challenge In 2020, a group of high level public health experts were desperate to slow the spread of COVID-19 in the U.S. They were in need of a digital communications campaign to share their message with the country.
Our Solution
FGS Global helped launch the Stay Home, Save Lives Campaign, blanketing airwaves and saturating social media with a simple but critical message. Our instantly recognizable logo anchored a social ad campaign that used emojis to underscore the importance of staying home with humor. As states began to reopen, we created an “Open Safely” brand harmonious with that of Stay Home.
Results
After the launch, #StayHome began trending on Twitter with a familiar custom emoji, Instagram created a featured “Stay Home” story and created a sticker, and celebrities began posting videos of themselves staying home.
