Tencent - Games Research Report
The Challenge
Tencent, a top Chinese tech and entertainment company, asked us to deliver a visually compelling, data driven analysis of key industry conversations and market dynamics related to the gaming sector — and how these conversations are unfolding online.
Our Solution
Using a layered approach to research and analysis, we delivered and designed data on peer company strategies, industry trends, and brand strategy insights. The result is a showcase of our information-design capabilities, and a roadmap for Tencent to refine their brand strategy, enhance their online storytelling, and align with important industry conversations.
