Tesla Proxy Fight
The Task
Engage shareholders for what would become a highly scrutinized proxy campaign for two critical proposals that shareholders would need to vote on at the annual meeting.
Our Solution
Activate shareholder engagement campaign through Tesla's first ever paid digital advertising campaign, microsite, videos, infographics, direct-mailers and presentations.
This included Microsite, Investor Presentation, Infographics, Digital Ad Campaign, Mailed Brochures, Video Interviews.
The Results
Successful proxy campaign with our client winning the vote needed to pass both critical proposals. The advertising campaign reached over 7.6M shareholders with microsite generating 500K+ visits, 9 videos produced, 7 direct-mailers, 4 fact sheets, and more.
