Thoroughbred Safety Coalition

The Challenge

The Thoroughbred Safety Coalition consists of the biggest racehorse tracks – including Breeders’ Cup, Churchill Downs, Keeneland and others. They seek to bring the horse racing industry together to advocate for and implement a comprehensive set of reforms and standards to ensure that the athletes, both equine and human, are racing and training under the safest and most transparent conditions possible. In order to accomplish this mission, the coalition was in need of a digital platform.