Together for Better Medicaid
The Challenge
Medicaid needed to launch a coalition in three key markets (Arizona, North Carolina and Oklahoma) to position Medicaid Managed Care as the best way to improve the health and well-being of Medicaid beneficiaries, provide states and federal government a sustainable way to achieve universal coverage and demonstrate the value of Medicaid in our health care system.
Our Solution
FGS Global developed and launched the coalition. We conducted a brand exploration process, followed by a qualitative research session with health care-attentive opinion elites to test logo and naming options. The team then built out the coalition’s overall brand identity, style guide and creative assets, including the development of a new website.
Results
FGS Global helped Medicaid successfully develop coalition branding that felt inclusive, accessible, and representative of a diverse set of multi-stakeholder groups.
