U.S. Bank Financial Literacy Campaign
The Challenge
U.S. Bank engaged FGS Global to build positive brand awareness with California policy influencers. U.S. Bank’s key focus was on showing its investment in the state and its long-term commitment to California.
Our Solution
FGS Global developed a paid media campaign that targeted policy influencers in Sacramento. We leveraged U.S. Bank’s relationship with Junior Achievement of Northern California, a program that teaches financial education to young people, to highlight U.S. Bank’s commitment to the state. We filmed and edited a :15, :30 and 2-minute video showcasing participants in the program and created animated banners to be used in a targeted digital campaign.
