United 2026
The Challenge
When Canada, Mexico and the United States put in a joint bid to host the 2026 FIFA World Cup, they were in need of some promotional assets.
Our Solution
FGS Global created a newsfeed website, produced a highlight video during a multi-city technical tour by FIFA Officials and designed a promotional brochure for the bid which was translated into seven languages.
Results
The website presents a curated collection of the latest and most relevant news articles and email updates. Our video featured FIFA officials touring the Red Bull Arena and MetLife Stadium, as well as interviews given by United Bid 2026 leaders. The promotional brochure provides a summary of the bid and was used in meetings in more than 35 countries during the campaign and in the bid’s final presentation in Moscow this June.
