U.S. Bank
The Challenge
U.S. Bank approached FGS Global to help build its reputation in the D.C. opinion elite market.
Our Solution
FGS Global's Creative team embarked on a "Creative Sprint" development process to design a campaign highlighting the bank's midwestern values and national scale - emphasizing its focus on supporting communities and small businesses.
Results
For over two years, U.S. Bank's "Small Enough to Care, Big Enough to Make a Difference" ad campaign has consistently delivered above-benchmark results in ads throughout the D.C. area. Across social, display ads, video, sponsored newsletters and virtual events, we have used this theme to illustrate U.S. Bank's work in areas such as affordable housing, small business support and community development, as well as showcasing individual stories.
For our latest round of advertising, our Video team filmed a U.S. Bank grantee in Charlotte, North Carolina to highlight U.S. Bank's support of veterans and small businesses. The campaign has generated nearly 40 million impressions in the last two years.
