What you should know about our approach and the REPUTATION INSIQHTS report:
35.000 people polled in Germany
Over 70 DAX and EUROSTOXX companies analyzed
Result: undistorted reputation assessment
Six dimensions to measure and manage reputation
ReputationIQ: End-to-end reputation management platform
Combining reputation and media data to translate insights into action
Decoding stakeholder reputation
Identifying relevant drivers for reputation
Generating insights to inform action
All relevant reputation data from your enterprise, competition and stakeholders in one dashboard
Individualization is key.
Tailor narrative and measures
Looking at the average reputation rating of all respondents, there are sometimes significant differences among stakeholder groups. Stakeholders have varying demands towards companies and specific reputation drivers of the overall reputation. Accordingly, measures and narratives need to be tailored and adjusted to the respective needs.
“Reputation requires joint management. For successful reputation management, strategy, communications, product and marketing leads have to work together even closer than before. This makes reputation management a leadership task.”
Brigitte von Haacke, Partner & CEO Europe
The future of communications
The potential of reputation management and ReputationIQ
We sat down with strategy expert Katrin Suder (Senior Advisor) to talk about the potential of reputation management and ReputationIQ.