Capital Markets Days represent one of the most significant events in the IR calendar—a platform to engage investors, reset the narrative, and showcase the strategic direction. While these events can significantly enhance market perception, stakes are high. Research indicates that, on average, Stoxx 600 companies that held at least one CMD in the last three years experienced a 20% higher P/E valuation and a 7% average share price increase in the year following the event . Missteps, however, can result in a loss of investor confidence and a decline in share price.
For IR professionals, the challenge is clear: many Capital Markets Days fail to leave a lasting impression. They may be overly visionary but devoid of financial depth or alignment with the broader market engagement strategy. The most successful events do more than inform—they build credibility, shape investor perception, and serve as a cornerstone for future engagement. FGS Global Equity Advisory and IR leverages deep expertise to help companies deliver impactful CMDs. Through valuable insights from over 260 perception study interviews we conducted with investors and sell-side analysts, we have identified six strategic approaches that can enhance credibility and maximise the long-term impact of these events.
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1 Data covers STOXX 600 and FTSE 100, excluding financial services companies, as at 18 February 2025. Valuation averages are on a market cap weighted basis; share price averages are straight averages.
