FGS Global acquires leading digital-first integrated communications and campaigning firm Edmonds Elder
London, 4 August 2025 – FGS Global, the world’s leading stakeholder strategy firm, announces the acquisition of London-based Edmonds Elder, a digital-first integrated communications and campaigning firm.
Edmonds Elder complements FGS Global’s existing offering and will significantly enhance the firm’s insight-led integrated campaigning capabilities. Together with Edmonds Elder, FGS Global will be even better equipped to help CEOs and executives build the momentum to lead their businesses and influence stakeholders in their most decisive moments.
Founded in 2015 by Tom Edmonds and Craig Elder, Edmonds Elder revolutionised UK political communications with an innovative and highly successful digital-first approach. Over the past decade, Edmonds Elder has applied their experience and expertise to help leading companies and organisations around the world transform how they communicate, including Centrica, Deliveroo, Santander, PepsiCo and Sky.
Edmonds Elder’s fully integrated team finds and understands audiences online, develops strategies to engage them, brings stories to life with content that grabs attention and shapes reputation, and drives action and real results through targeted campaigns that reach the people who matter.
Roland Rudd, Chair of the Shareholder Committee at FGS Global said: “In an age of volatility, businesses need advisors with both insight and influence. This acquisition of Edmonds Elder deepens our capability on both fronts, adding some of the smartest thinkers and campaigners out there to our team. It’s an acquisition with intent, as one part of our accelerated growth plan over the next five years.”
Faeth Birch, CEO of UKMEA at FGS Global, said: “Edmonds Elder are leading edge in identifying, engaging and influencing the digital audiences that matter most for our clients. We’re delighted to welcome the talented Edmonds Elder team to FGS Global. The opportunities our combined expertise and future investment will bring to create impact for our clients are very exciting.”
Craig Elder, co-founder of Edmonds Elder said: “We are so excited to be joining FGS Global to start the next chapter of Edmonds Elder’s journey. For ten years, we’ve been on a mission to put digital and creativity at the heart of campaigns and communications. Working with the incredible team at FGS Global will allow us to accelerate that mission – and go even further for our clients.”
Tom Edmonds, co-founder of Edmonds Elder, added: “Bringing our outstanding teams together will allow us to offer something truly unique: fully integrated campaigns that help the world’s most exciting firms meet their biggest challenges, both on and offline. We can’t wait to get started.”
About Edmonds Elder Edmonds Elder is a specialist digital and creative communications consultancy based in London. In a world where events unfold at unprecedented speed and opinions are formed in seconds, Edmonds Elder brings digital strategy, content development and campaign execution together in an integrated approach—designed for the Accelerated Age. The firm offers clients a digital-first, fully integrated team that brings together the skills needed to engage audiences, create compelling content, and drive real results through targeted campaigns that reach the people who matter.
About FGS Global FGS Global is the world’s leading stakeholder strategy firm, with approximately 1,400 professionals around the world, advising clients in navigating complex stakeholder situations and reputational challenges. FGS Global was formed from the combination of Finsbury, The Glover Park Group, Hering Schuppener and Sard Verbinnen & Co, and offers board-level and C-suite counsel in all aspects of strategic communications—including corporate reputation, crisis management, and public affairs. The firm is consistently ranked a Band 1 PR firm for Crisis & Risk Management and for Litigation Support by Chambers and Partners and was ranked #1 Global M&A PR firm by Deal Count and Value in 2024 by Mergermarket. FGS Global offers seamless and integrated support with offices in Abu Dhabi, Amsterdam, Beijing, Berlin, Boston, Brussels, Calgary, Chicago, Dubai, Dublin, Düsseldorf, Frankfurt, Hong Kong, Houston, Kingston, London, Los Angeles, Munich, Paris, Riyadh, San Francisco, Shanghai, Singapore, The Hague, Tokyo, Toronto, Washington, D.C., South Florida, Vancouver, and Zurich. The firm is headquartered in New York.
Contact
FGS Global: Dorothy Burwell, Partner
T: +44 (0)20 7251 3801