FGS Global, the world's leading strategic leadership advisory firm, today announced the appointment of Ethan Bauley as Head of AI Advisory. Ethan joins the firm following a 20-year career helping organizations across sectors adapt their strategies, people, and processes to take advantage of new technologies, achieve their goals, and position themselves for the future.
In his role at FGS, Ethan will advise leaders on one of the most consequential challenges facing organizations today: how artificial intelligence is reshaping media, workflows, and reputation and what to do about it. He will also lead integrated teams of the firm’s data scientists, engineers, and subject matter experts to help clients navigate their AI journey – from building team capabilities and developing AI agents, to understanding how AI models represent their brand, to deploying AI in threat detection, scenario simulation, and message testing.
Prior to joining FGS Global, Ethan held leadership positions at Weber Shandwick, most recently at the firm’s global data and AI unit, Weber I/O. There, he counseled clients through a variety of special situations and helped architect the firm’s data and AI roadmap, including multi-year strategic partnerships with leading technology companies and academic researchers. Before Weber Shandwick, Ethan spent three years in global corporate communications at HP, where he was digital editor-in-chief and led media for HP Labs’ storied analytics and AI researchers.
Ethan’s joining comes as the firm expands its deep capabilities in AI advisory, data and insights, and digital engagement, designed to help clients stay ahead in a rapidly evolving AI world.
“We are at a pivotal turning point in our industry, and, in welcoming Ethan, we better equip as a firm to meet the AI moment,” says Aaron Kwittken, FGS’s Global Head of AI + Innovation. “His deep expertise in AI-driven communications, product development, and strategic advisory positions him perfectly to lead and grow our AI Advisory business in North America.”
About FGS Global
FGS Global partners with the world's most influential leaders to move minds and markets.
Working where business, government, and public opinion connect, we advise CEOs, boards, and leadership teams at the most consequential moments.
Our expertise spans strategic and financial communications, policy and public affairs, corporate reputation, crisis management, and data-driven digital engagement. Across 31 global offices, our partners draw on the full depth of the firm so clients can operate with clarity, act with confidence, and lead with trust.
Contact: FGS AI Advisory, AIAdvisory@fgsglobal.com