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LLYC joins Finsbury’s global partnership as Associate Partner


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Finsbury’s industry-leading integrated global platform continues to grow.

We are excited to announce that LLYC, the premier independent communications consulting firm in Spanish- and Portuguese-speaking countries, will join our global partnership with the Glover Park Group (GPG) and Hering Schuppener starting July 1st.

LLYC’s addition to the partnership gives our clients access to an unrivalled communications offering in Latin America, Spain and Portugal, including offices in key markets such as Madrid, Barcelona, Sao Paulo, Rio de Janeiro, Lima, Mexico City and Santiago.

Finsbury Chairman Roland Rudd said: “With the addition of LLYC, our global partnership can seamlessly serve our clients across Europe, North America, Asia, Latin America and the Middle East. Since founding our partnership over three years ago, we have seen again and again the value our cross-border offering delivers for our multinational clients. Joining together with LLYC dramatically expands our field of action and enables us to provide our clients around the globe with even more robust communications counsel and support.”

LLYC was founded in 1995 by Jose Antonio Llorente and Olga Cuenca. Today, LLYC has more than 600 strategic communications professionals with expertise in a broad range of services, including financial communications, crisis and issues management, media and investor relations, corporate positioning as well as public affairs.

LLYC is the third Associate Partner to join the global partnership, following the additions of French market leader Image Sept and Fogel & Partners in the Nordic region in 2018. As an Associate Partner, LLYC will continue to operate under its own brand and identity. The new relationship has no impact on the company’s ownership or leadership structures.