FGS Global acquires Latino-focused strategic communications firm Prospero Latino
20 OCTOBER 2023 / NEW YORK – Today, leading global strategic communications advisory firm FGS Global announced the acquisition of Prospero Latino, a Latino-focused bilingual strategic communications firm based in Miami and Washington, DC. Prospero Latino works with corporate, political and non-profit clients to effectively connect with American Latinos.
“This move builds on the existing partnership between our two firms and better positions both of us to reach the stakeholders that matter most to our clients,” said Winnie Lerner, CEO of FGS Global for North America. "Prospero Latino’s extensive experience with Hispanic media and stakeholder engagement is a crucial addition that will bolster our clients’ ability to connect with one of the most dynamic, fast-growing and influential communities in the U.S.”
Prospero Latino offers a range of services complementing and enhancing FGS Global’s existing capabilities, including advocacy communications, corporate communications and cultural consulting. Its Latino-focused public relations strategies include Spanish language and Latino earned media outreach, third-party and community engagement, Spanish language media training, bilingual Latino-focused content creation and transcreations.
“Joining forces with FGS Global will allow us to extend our expertise in communicating with the Hispanic community to many more companies and organizations at a time when the Latino community’s role in shaping the future of our country has never been more important,” said Jose Parra, CEO of Prospero Latino, who will join FGS Global as a Partner. "Our community is a quickly rising economic, political and social force that is rich in diversity. Organizations seeking to engage Latinos more deeply must understand the nuances of language, culture and history that shape the community in its various forms. We’re excited to help new and existing clients do this as part of FGS Global.”
Prospero Latino was founded in 2014 by Parra, who was formerly Senior Advisor to Senate Majority Leader Harry Reid and Communications Director for Rep. Mike Honda (D-Calif.). He was also a Latino communications advisor for President Obama’s reelection and head of the 2012 and 2016 Democratic National Convention Hispanic media team. Parra was also a journalist at The Miami Herald and the South Florida Sun-Sentinel.
Prospero Latino, with a presence in both Washington, DC and Miami, will be fully integrated into FGS Global as FGS Prospero.
About FGS Global
FGS Global is a leading global strategic communications consultancy, with 1,300 experts around the world, advising clients in navigating complex situations and reputational challenges. FGS Global was formed from the combination of Finsbury, The Glover Park Group, Hering Schuppener and Sard Verbinnen & Co to offer board-level and c-suite counsel in all aspects of strategic communications — including corporate reputation, crisis management, government affairs and is also the leading force in financial communications worldwide. FGS Global provides seamless and integrated support, including from professionals in design and creative, digital strategy, and research and insights, with offices in 27 cities around the world. The firm is headquartered in New York.
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