The 2024 U.S. election is shaping up to be one of the most consequential in history. It’s also one of the most unpredictable.
Enter FGS’ Alternative Futures Election Analysis Framework, whose goal is to help clients think through the impact of possible electoral outcomes and possible political, legislative and business environments that may result from the election. We spoke with our Head of Data Products & Insights Chad Ensley to learn more about the tool.
Why did you feel it was important to create this product?
The U.S. presidential election will be incredibly impactful for every one of our clients, but it’s fraught with enormous uncertainty and volatility, making decision-making extremely difficult. We needed a framework to help us distill all this complexity and noise into a practical way to think about and navigate the turbulence ahead.
How did your career in the intelligence community inform this product?
While serving in the U.S. intelligence community for over 20 years, I was often asked by senior policymakers to “predict the future.” Unfortunately, there’s no crystal ball or magic algorithm hidden in a government vault somewhere, so we had to develop and leverage what we call “structured analytic techniques” to sharpen our thinking and analytic judgements. Techniques like the Alternative Futures methodology give us a framework to rigorously examine a larger landscape of possibilities.
Q: How is this product different from other election analyses out there?
The Alternative Futures Election Intelligence offering focuses on preparation, not prediction. Most of the commentary and punditry around the U.S. election is focused on poll numbers and the horse race. The world doesn’t unfold in a linear, predictable way, but you can’t simply wait to see how things turn out before you make a plan. The Alternative Futures model helps us envision a broader landscape of possible outcomes across issues and sectors to help our clients make critical decisions. Whatever version of the future we find ourselves in, our goal is to make sure clients are equipped with a roadmap and strategy for the risks and opportunities ahead.
Click here to view the full U.S. Election Intelligence report. To learn more, reach out to FGS Global’s Alternative Futures team at AlternativeFutures@fgsglobal.com.