It’s been over a year since the Supreme Court ended affirmative action in higher education. Since then, the ruling has opened the door to bold attacks on DEI from to to and even the .
This movement against DEI is gaining momentum, particularly in corporate America. In the last few months, there have been campaigns and targeting organizations' DEI programs and policies. In some areas, we are seeing a rollback of DEI language and commitments, with recent developments at , and making headlines.
Despite this pressure, many companies aren’t backing down from their commitments, with stating that they will continue supporting DEI.
Against this fraught and polarizing landscape, our DEI experts urge leaders to prepare for potential reputational threats by sticking with enduring communications principles:
Get your house in order: Evaluate existing policies, practices and programs from a risk-management and legal perspective.
Plan ahead: Adopt a decision-making process for communicating or acting on controversial topics and scenario-plan ahead of an acute need.
Stick to your values: Ground commitments in business strategy and ensure alignment with previously stated values and principles.
To learn more about our DEI communications approach, please contact .



